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The History of Safari Tourism in East Africa: How It All Began

Explore the fascinating history of safari tourism in East Africa. From early explorers and big-game hunters to modern conservation-focused travel in Tanzania and beyond.

The Origins of the Word “Safari”

The word “safari” comes from the Swahili language, meaning “journey.” Derived from the Arabic word safar, which also means travel, it originally referred to long overland journeys across East Africa for trade or exploration.

Today, “safari” is synonymous with wildlife adventures — but its history is deeply rooted in both culture and colonialism.

Benson Safaris | Landscape, with donkeys, on the historic Postal Route. Monochrome

Exploration and the Colonial Era

The earliest safari “tourists” were European explorers in the 19th century — including names like David Livingstone and Henry Morton Stanley. They came in search of the source of the Nile, trade routes, and adventure.

By the early 1900s, British colonial settlers and aristocrats began traveling through present-day Kenya and Tanzania on big-game hunting expeditions. These early safaris were elaborate, with dozens of porters, tents, and supplies — and unfortunately focused on the trophy hunting of elephants, lions, and rhinos.

The Rise of Photographic Safaris

As awareness of wildlife conservation grew in the mid-20th century, so did a shift in safari culture. Trophy hunting began to decline, and photographic safaris — especially in Tanzania and Kenya — became the new frontier of adventure travel.

Thanks to pioneers like Oskar and Bernhard Grzimek, who documented wildlife in the Serengeti during the 1950s, global audiences became inspired by Africa’s beauty. Their film Serengeti Shall Not Die helped spark a worldwide passion for conservation and ecotourism.

Benson Safaris | Safari jeeps crossing Serengeti, Tanzania, Africa

The Birth of Tanzania’s National Parks

Tanzania played a central role in the evolution of safari tourism. In the 1950s and 1960s, key national parks were established, including:

  • Serengeti National Park (1951)
  • Ngorongoro Conservation Area (1959)
  • Lake Manyara National Park (1960)
  • Tarangire National Park (1970)

These protected areas allowed wildlife to flourish and gave tourists the chance to witness the Great Migration, Big Five sightings, and rare bird species in a natural, untouched setting.

From Luxury Lodges to Mobile Camps

In the 1970s and 1980s, the safari experience evolved into a luxury travel product. High-end lodges and mobile tented camps started to offer comfort, gourmet food, and personal service — all without compromising the experience of being immersed in the wild.

At the same time, budget safaris became more accessible for backpackers and adventurous travelers, making safaris inclusive across travel types.

Benson Safaris | Tents camping in the african savanna during a cultural trip and safari in tanzania

The Rise of Sustainable and Community-Based Safaris

Today, East African safaris are focused on sustainability, conservation, and cultural respect. Many lodges and operators now:

  • Work with local communities
  • Employ eco-friendly practices
  • Support anti-poaching and wildlife research initiatives

Travelers are not just spectators — they are part of a movement that protects endangered species, supports rural economies, and preserves cultural heritage.

Benson Safaris | Maasai People Culture Ritual People Customs

Modern Safari Tourism in Tanzania

Tanzania remains one of the most iconic safari destinations in the world. From the legendary Serengeti to the remote Selous Game Reserve, the country offers experiences ranging from walking safaris and fly-in luxury tours to gorilla treks (via neighboring Rwanda/Uganda) and beach extensions in Zanzibar.

Whether you’re interested in wildlife photography, birdwatching, or just witnessing the raw beauty of the wild, Tanzania’s safari industry has something for every kind of explorer.

Final Thoughts: From Past to Present

The journey of safari tourism in East Africa is one of transformation — from colonial expeditions and hunting safaris to modern, ethical wildlife tourism that supports conservation and communities.

As a traveler, understanding this history deepens your connection to the land and its people. It also reminds us of the responsibility we carry when stepping into these wild and sacred spaces.

Thinking of exploring Tanzania’s historic safari parks? We’ll help you craft a journey that’s not only unforgettable, but also meaningful.

Join Benson Safaris for a 6 day adventure in Tanzania’s Serengeti, witnessing the awe-inspiring Wildebeest Migration with prime viewing spots guaranteed.

Discover Tanzania’s wildlife wonders with our 5-day budget safari. Choose mid-range camping or lodge for budget-friendly comfort and adventure.

Embark on a 5-day Tanzanian adventure in the Serengeti and Ngorongoro Crater, choosing tented camp or mid-range lodge accommodations. Cherish the journey.

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Based on 141 reviews
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Faris K
23 September 2026
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Amazing Kilimanjaro climb with this team My wife and I went on the Kilimanjaro climb, through the Machame route, and the Benson Safaris team, including the guides and the rest of the crew, were amazing people. We have traveled a lot and have been to many countries, but this team were the best. We felt very welcomed and supported throughout the multi-day hike. We had a great summit experience and a great celebration from the team after that. We will definitely go on the safari adventure with them. Genuinely great people.
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River H
22 September 2026
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responsible, responsive will remember our safari forever! Carlos was such a nice, responsible, and experienced guide. We had a pleasant 7 days with him. Fortune was very responsive and helpful when we were first looking into the itenerary. Overall good experience.
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Martha A.
17 September 2026
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Once in a lifetime safari We had a great time during our safari with Benson Safaris. From the very beginning Fortune was helpful and attentive, helping us to design our itinerary and adjust it to our budget and preferences. We did a cross country safari and had two guides, Edmund in Kenya and Carlos in Tanzania. They both were kind, knowledgeable and always willing to go the extra mile to make our trip memorable. They have different personalities, naturally, but share the same sense of commitment and love for their work. I will always remember this experience and will be grateful to them for it.
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tom w
29 August 2026
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four day safari across the Serengeti and Ngorongoro Crater As a trip of a lifetime for the family, this safari had to be extra special and Benson Safaris ensured that every step of the way we were given one of the most amazing experiences we will ever have. From shaping the right trip for us, to pre-planning check lists to the most wonderfully warm and experienced staff, I cannot speak highly enough of the service we had. We deliberately chose a local operator, not only to support local businesses but to also have a more personal touch. Dolphine was always on hand to answer any queries while our guide Liberatus was so friendly and immensely experienced (he's been driving safaris for more than 15 years) - giving us confidence that we would have the best wildlife sightings timed to avoid the larger crowds. He even managed to find us two sightings of leopards, which are notoriously hard to spot! The children gave up the count of the number of different species we saw at 30 plus but the incredible images and memories of four days on the Serengeti and Ngorongoro Crater will stay with us forever.
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ashrique F
21 August 2026
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Ashrique & Krishna We travelled with Benson Safaris for our Kenya and Tanzania trip, and honestly, it was one of the best travel experiences we’ve had. From the start, the whole trip was very well planned. We crossed the Kenya–Tanzania border and then came back into Kenya, and all the immigration and border formalities were surprisingly smooth. The team was always there to guide us and help whenever needed, which made a big difference. The accommodations were another highlight. We stayed at some really beautiful places, but Olerai Lodge, Friends Camp and Khumbu Khumbu Luxury Resorts deserve a special mention. Each one had its own charm, and the food throughout the trip was genuinely excellent. After spending hours out on safari, coming back to a good meal and a comfortable place to stay was something we really appreciated. Our guides, Martin and Zab, were a huge part of what made the trip special. Martin was very knowledgeable and patient, and you could tell that he genuinely enjoyed what he was doing. And then there was Zab — the Mayor of Serengeti! Honestly, I’m not sure how the trip would have been without him. He talked constantly, cracked jokes, knew everyone we came across, and somehow always seemed to know where the animals were. But beyond being a great guide, he became a friend during the trip. Some of our best memories are simply from sitting in the jeep listening to Zab talk about life, the Serengeti and pretty much everything else. He has this wonderful way of looking at life — simple, positive and full of humour. By the end, it felt less like we had hired a guide and more like we were travelling around with a friend who happened to know the Serengeti incredibly well. The actual safari experience was unbelievable. The Great Migration, the river crossings, lions, cheetahs, leopards, elephants, zebras, wildebeests, hippos and all the smaller animals in between — there was something new every single day. What I really liked was that the guides didn’t just point out animals; they helped us understand what was happening around us and how the whole ecosystem fits together. We did this trip to celebrate our first wedding anniversary, so it was already going to be a special trip for us. But Benson Safaris and the team made it much more memorable than we expected. A big thank you to everyone at Benson Safaris, to Martin, and especially to Zab, the Mayor of Serengeti, for making this such an incredible experience. We would happily travel with Benson Safaris again. And if we do make it back to the Serengeti someday, I really hope the Mayor is still around to show us around.
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Mobile732604
16 August 2026
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Absolute Dream Safari! Flawless Logistics, Upgrades and the Best Guide Wow, what an absolutely mind-blowing experience with Benson’s Safari! From the very first email to our final goodbye, they were spectacular every single step of the way. Fortune was our superstar booking agent. She custom-crafted multiple incredible options for us and pulled off absolute magic by scoring us last-minute upgrades at three of our hotels! Our guide, Zablone, was a true legend. He drove us from Arusha all the way to the Northern Serengeti with so much pride and enthusiasm. He went completely above and beyond, working tirelessly to ensure we witnessed a breathtaking river crossing. It was unforgettable! We felt completely taken care of because Benson's had a dedicated representative with us at every single transition. We never had to stress about a single logistical detail. Do not hesitate for a second to book with them—they are the absolute best!
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Kane
9 August 2026
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GREAT!!! HAKUNA MATATA! We had an extraordinarily valuable experience on this trip. Grace was highly responsible and responded promptly to all our inquiries. Mr. Benson was humorous and engaging, and our guide, Carlos, was a true professional with exceptional expertise. On top of that, their quote was completely transparent with no hidden fees. I highly recommend them!
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Suzanne D
4 August 2026
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The Safari of a Lifetime - thanks to Benson We would highly recommend Benson! At first, we were a little hesitant about booking locally and paying the full amount in advance. However, from the very first moment, all our concerns disappeared. The communication was excellent, friendly, and professional. Our itinerary was completely tailored to our wishes and exceeded our expectations. Our first meeting with our guide, Zablon, immediately gave us confidence. He is incredibly experienced, knowledgeable, and passionate about wildlife and nature. Thanks to him, we enjoyed an unforgettable 9-day safari. The picnic lunches were perfectly arranged every day, and all of the accommodations were excellent. Everything was well organized and taken care of down to the smallest detail. Thanks to Benson and Zablon, we had the trip of a lifetime. If you're looking for a reliable company that creates a personalized safari experience with outstanding service, we can wholeheartedly recommend Benson.
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Christine K
3 August 2026
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Tanzania Safari Wonderful Safari. Guides were amazing. Knowledgeable, friendly and accommodating. Sites were just beautiful. We were able to get to see all the animals and stayed at many wonderful lodges
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DN
31 July 2026
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Fijne en betrouwbare reisadviseur Benson is een serieuze en betrouwbare adviseur. Zeer goede ervaring met reisadviseur Fortune Hyasinti (Tour Consultant /Planner). Flexibel, meedenkend, prettig contact, reageert snel, professioneel. Aanrader!